If there’s one thing (most) women love, it’s shopping. In fact, they love it so much that the Huishoudbeurs, the largest lifestyle event for women in the Netherlands, attracts 228.000 visitors making it even bigger than some of the important tech conventions around the world in terms of attendees.
This year, attendees can navigate the 13 halls of the event with MapsIndoors. Our indoor navigation platform has been integrated into the event app, so visitors have all the information they need in the palm of their hand. The solution allows visitors to get an easy overview of the spaces and points of interest. They can search for specific stands or use lists and filters to find exactly what they’re looking for. And of course, it all comes with turn-by-turn navigation from their current position to their destination, so no one gets lost in the mazes of the 370 exhibitors.
If you haven’t heard about the Huishoudbeurs, here’s a few impressing facts that’ll give you an idea of the event’s size, reputation, and importance.
80% of visitors at the Huishoudbeurs make a purchase during the event, and the average purchase amount is €95.00. Visitors spend around six hours at the event, and 76% visits annually. Exhibitor’s sales amounts to 17.6 million euros, and the event is marked 7,3 by visitors and 7,4 by exhibitors.
The event kicks off Saturday, February 16 and runs until Sunday, February 24 in RAI Amsterdam. If you want to check out the map we’ve created and the exhibitors, you can download the app created by Makerstreet from Google Play and App Store.
Did you know that we created a solution for RAI Amsterdam in less than four weeks when they were hosting Intertraffic last year? Not bad, huh? If you want to know more about it, just click the green button