Neil Barnfather from GoodMaps joins host Søren Vasø in this episode of Spatial Experience Design to discuss the future of accessibility in indoor navigation. We explore how advancements in computer vision, real-time guidance, and AI-driven mapping are reshaping how people with disabilities navigate complex spaces like airports, malls, and stadiums. The conversation dives into the upcoming European Accessibility Act, which mandates digital accessibility in mapping, and what this means for businesses. We also unpack the financial case for accessibility, highlighting why ignoring it could be costing venues more than they realize.
Key Topics:
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- Digital accessibility in indoor navigation
- European Accessibility Act and compliance requirements
- Wayfinding solutions for blind, low-vision, deaf, and deafblind users
- Accessibility-driven improvements to customer experience
- AI and computer vision in navigation technology
- The economic benefits of prioritizing accessibility
Accessibility isn’t a nice-to-have; it’s a must-have. Businesses that still treat accessibility as an afterthought are about to pay the price. The European Accessibility Act (EAA) is about to shake things up, setting new legal standards for digital navigation. Companies that don’t comply will face real consequences. But failing to incorporate accessibility is about more than avoiding fines. It’s about losing customers, revenue, and relevance. The businesses that make strides toward greater accessibility now, will win more customers and stand out from the competition.
Accessibility is More Than Compliance—It’s Smart Business
Think about the last time you needed directions in an airport, a stadium, or a shopping mall. Now imagine trying to do that without being able to read signs, check a map, or ask for help. For millions of people, that’s daily life. Many people, including those who are blind or have low vision, use wheelchairs or other mobility aids, or experience sensory or cognitive differences, face major barriers when navigating public spaces. Traditional wayfinding methods, like signs, kiosks, and printed maps, often fall short for them.
With the EAA making accessible digital navigation mandatory, businesses need to rethink how people move through their spaces. More importantly – they should want to. Accessibility goes beyond compliance requirements. It focuses on creating spaces that work for everyone and eliminating obstacles that prevent customers from fully engaging. When people can move freely, they feel welcome, stay longer, spend more, and return often. They share positive experiences, bringing in new visitors and expanding your reach. Prioritizing accessibility removes barriers, improves experiences, and strengthens customer relationships—all of which drive revenue and brand loyalty.
Technology is Making Accessibility More Scalable Than Ever
The challenge with traditional accessibility efforts is that they’re often piecemeal—adding a sign here, or a ramp there—without looking at the bigger picture. AI-powered digital navigation is redefining accessibility, making spaces easier to navigate for everyone.
Instead of relying on signage or printed maps, new mapping technologies can provide real-time, step-by-step directions tailored to a user’s needs. That means a blind person can receive turn-by-turn audio instructions, a wheelchair user can get step-free routing, and a neurodiverse traveler can choose a lower stimulus path. The best part? These technologies are extremely scalable. Once implemented, they can serve every user without the need for additional staff or costly physical upgrades.
Why Ignoring Accessibility is a Financial Mistake
Many businesses still view accessibility as an expense rather than an investment. But consider the economics of exclusion:
- The spending power of disabled people and their families—often referred to as the “Purple Dollar” or “Purple Pound”—is in the trillions.
- Venues that provide accessible navigation attract a broader customer base, leading to increased foot traffic and revenue.
- The cost of manual assistance (such as airport personnel escorting visually impaired passengers) is significantly higher than the cost of implementing accessible digital navigation.
- Word-of-mouth and online reviews can make or break a venue’s reputation, and lack of accessibility is a frequent complaint that influences brand perception.
In short, ignoring accessibility—in addition to being a legal risk—is a revenue-limiting decision.
What’s Coming Next?
Starting in 2025, the European Accessibility Act will make digital accessibility non-negotiable. But this shift is also happening beyond the EU. Similar regulations are emerging worldwide, and consumers expect inclusive design as the standard, not the exception.
The smartest organizations are already integrating advanced mapping solutions that provide real-time, user-friendly navigation for everyone. Because at the end of the day, accessible design doesn’t only help people with disabilities—it creates a better, more intuitive experience for all users.
If your business hasn’t started preparing, now is the time. Waiting until regulations force change puts you behind, while companies that take the lead on accessibility will set the standard.
Is your space built for everyone, or only for some?
Additional Resources:
March 21, 2025
