In this episode of Spatial Experience Design, we explore how technology is transforming the stadium journey. MapsPeople's own Christian Christensen and Søren Vasø discuss eight key use cases, from pre-game planning and smart ticketing to real-time navigation, food ordering, and post-game engagement. The discussion explores how AI, digital mapping, and location-aware systems create more intuitive and enjoyable experiences for fans while improving stadium operations. By integrating real-time data and user-friendly digital tools, venues can enhance engagement, increase convenience, and drive greater fan satisfaction.
Key Topics:
-
- Digital mapping for stadiums
- AI-powered fan engagement
- Real-time navigation & wayfinding
- Smart ticketing & seating selection
- Stadium accessibility & inclusive design
- AI-driven food & beverage recommendations
- Smart parking & traffic optimization
8 Fan Experiences Stadiums CANNOT Afford to Miss Out On
Technology is changing everything—including how fans experience a stadium event. A great fan experience doesn’t start and end at game time; it’s a journey that connects across devices and platforms, from pre-game hype to post-game celebrations. Spatial experience design (SXD) is rewriting the playbook to keep fans engaged, make their visit smoother, and drive more revenue. Here are eight game-changing ways to rethink the fan experience at stadiums:
1. Planning That Gets Fans Hyped
Meet Jake, a lifelong Austin Tigers fan. He’s finally making the trip to see his team play live. His journey starts at home, where he’s booking tickets and figuring out travel. SXD ensures the stadium’s digital experience matches the real world, with interactive maps, seating views, and travel options that make trip planning easy—all while building excitement.
2. Smarter Navigation to the Stadium
On game day, Jake doesn’t want to stress about traffic or parking. An app should guide him with real-time traffic updates and personalized parking recommendations based on his ticket tier or seat location. Bonus points if it suggests a better entry gate to avoid crowd congestion. A smooth arrival means a happy (and more engaged) fan.
3. Easy Entry & Wayfinding
Nothing kills the excitement like wandering aimlessly or waiting in long lines. Digital wayfinding tools help fans like Jake find the fastest entry point, navigate to their seat, and locate key amenities. Accessibility features ensure everyone—regardless of mobility—gets a great experience.
4. Pre-Game Hype & Fan Engagement
Jake didn’t just come for the game—he wants the full experience that highlights tailgates, sponsor activities, and fan contests happening nearby. Real-time notifications about pre-game events make sure fans don’t miss out, and helps drive engagement.
5. Real-Time Stadium Insights
No one wants to spend halftime stuck in a restroom or concession line. Live updates on restroom availability, shortest food lines, and wait times let Jake make quick decisions so he can enjoy more of the action.
6. Game-Changing Food & Beverage Ordering
Fans are more likely to buy food when they know they won’t miss the action. They want to search for specific items (like Jake’s gluten-free vegan tacos), see wait times, and even order ahead for express pickup. If they know they’ll be back in their seat before kickoff, they’ll spend more.
7. Stress-Free Exits
Leaving a packed stadium can be a nightmare. Integrated ecosystems can suggest the best time to leave, alternative exits, and even post-game gathering spots. Imagine sending fans like Jake a heads-up: “Traffic is heavy now—grab a drink at a nearby bar and watch the game highlights with fellow fans.” It's not just solving a problem, it's also extending the fan experience.
8. Keeping Fans Engaged Beyond the Game
The stadium experience doesn't end at the final whistle. SXD helps keep fans like Jake engaged with exclusive content, merch discounts, or invites to upcoming watch parties. The more connected fans feel, the more likely they are to return again and again.
The Future of Stadium Experiences
Spatial experience design is about creating moments that fans remember and talk about. The better their experience, the more likely they’ll come back, spend more, and become lifelong supporters.
So, what’s your stadium doing to level up the fan experience?
Additional Resources:
January 31, 2025
